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Roasberry & Associates, Inc. was founded in 1991. Our original mission was to provide teleprospecting services to manufacturers and dealers of high tech, high ticket medical equipment. Prior to founding the company, Paul Roasberry had worked for over ten years in the medical sales industry, both over the phone and in the field, selling Holter ECG, surgical tables and lights, stretchers, and blood filtration products. In 1985 he created a successful telemarketing department for a Denver-based physician supply company.
Because many of the manufacturer-generated “leads” Paul received during his field sales experience were poorly qualified, he recognized a need for a service that could canvass medical sales territories and properly qualify prospects for decision-making authority, budgetary approval, customer needs, and time frames for product evaluation and purchasing, while gathering other pertinent data useful to field sales personnel in structuring their presentations and closing arguments.
Using the same conversational, unstructured approach he’d found successful in promoting ambulatory ECG monitoring years earlier, he launched Roasberry & Associates, Inc. Today, although we remain a small, specialized firm, over half of our business is repeat and referral business. We have done work for such major medical manufacturing companies as Eastman Kodak, Siemens, and General Electric. But we also serve scores of small, independent dealers and distributors. No project is too big or too small for us to work.
Today, Roasberry & Associates is expanding to provide the same expert services to other industries that sell high ticket products and services in the business-to-business sector. We are particularly interested in partnering with major corporations involved in cutting edge technologies.
Our teleprospecting services may or may not be right for you. Give us a call – you will find that we do not try to oversell our capabilities, and if we feel that your products or services are not a good match for what we do, we’ll tell you. We do, however, provide on-site consulting and training if you determine that a telemarketing effort would best be implemented in-house.
But if you are committed to outsourcing a project and do not want to entrust the work to inexperienced, unskilled boiler room operations, check us out. Telemarketing offers major advantages over other forms of advertising, including direct mail, journal advertising, and trade show exhibitions. Apart from knocking on every prospect’s door, it’s the only way to establish a truly interactive dialog with potential customers. And that, in turn is the only way you can do serious probing, answer objections, establish customer needs and really distinguish serious buying prospects from the tire-kickers. You will find our rates affordable and cost effective, and we never charge for project set up or training.
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